In today's dynamic environment of data abundance, the ability to discover unique patterns, trends and insights enable healthcare companies to improve decision making, resulting in the ability to take advantage of opportunities, minimize risks, and control costs. As we understand the importance of data driven decision making, Orbees solutions are based on insights driven by data analytics and in-depth understanding of the market dynamics.
Our comprehensive data analytics process uncovers deep-rooted insights that can be turned into needle-moving strategies and actions
Marketing
- Business Intelligence
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We perform activity prioritization, marketing resource optimization, marketing campaign effectiveness analysis etc from the raw data on marketing events and activities to develop business intelligence which in turn helps in formulating marketing strategy
- Data modeling & Forecasting
- We identify the key parameters and perform predictive analysis to develop data modeling and forecast the future growth opportunity for marketing groups
- Marketing Mix
- We map out the customer preferences and identify an effective multichannel approach for marketing activities. An effective marketing mix will maximize sales targets, as well as provide a competitive edge
- Customer profiling & cluster analysis
- We identify the key customer preferences for the marketing activities and events and perform cluster analysis to come up with segments. This process enables to develop tailored marketing strategy for each of the segments
Sales
- Business Intelligence
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We perform segmentation, prioritization and optimization from the raw sales data categorized by region, performance, customer type etc to develop business intelligence which in turn helps in effective sales strategy
- Customer profiling & cluster analysis
- We identify the key customer preferences to understand their expectations and perform cluster analysis to come up with segments. This process enables to develop tailored sales strategy for each of the segments
- Data modeling & Forecasting
- We identify the key parameters and perform predictive analysis to develop data modeling and forecast quarterly/half-yearly/yearly revenue targets for sales groups
- Hospital Process Optimization
- We map out patient flow across the service-line to identify the key referral determinants and operational efficiency parameters, and developed patient tracker tool, referral catchment map, protocols for treatment flow etc. Using these we developed a hospital process optimization strategy to minimize patient throughput, maximize operational efficiency, integrate marketing efforts, and channelize the overall growth strategy
- Sales Force Effectiveness metrics
- We identify, prioritize and evaluate the key performance indices from the raw sales data to develop sales force effectiveness metrics with targets, best practices, compensation etc. This helps in achieving the sales targets and maximizing the efficiency
Case Studies
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